About
One person, an hour down the road
The same person builds the account, runs it and answers the phone.
Manchester PPC Agency is run by Daniel Stoychev of Webso Digital, a web design and search studio in Wrexham. He is a full-stack developer who builds the landing pages, installs the tracking, reads the search terms every week, sets the bids, writes the ads and writes the report; there is no account manager between you and him and no team abroad you never meet. This site exists because Manchester businesses spending a few hundred to a few thousand pounds a month on Google Ads are priced out by the agencies with a city-centre office, and a flat fee from £249 a month, judged on calls, sales, bookings and leads, deserved its own front door.
Where we are, and where we are not
No Manchester office, and what that buys you
We do not have an office in Manchester and we are not going to pretend to. The work is done at 110 Rhosddu Road in Wrexham, which is about an hour from the city centre by road, and when a visit is worth the drive, at the start of a plan or when the ads need someone to have seen the premises, we make it by appointment. Every other conversation is a phone call, a WhatsApp message or a shared screen, which is how a Google Ads account is run from any desk, in the city or out of it.
What the arrangement buys you is specific. Changes happen the same day, because the person who noticed the problem is the person who fixes it. You speak to whoever set the bids, so nothing is relayed or softened. And the fee carries no city-centre rent, which is part of why it is £249 to £599 a month rather than the four-figure retainers common in the city. The one thing we ask in return is a straight answer each month to what a call, a sale, a booking or a lead is worth to you, because the report is unfinished without it.
The business, for checking
- Trading name
- Webso Digital (Daniel Stoychev, sole trader)
- Address
- 110 Rhosddu Road, Wrexham, LL11 2NG
- ICO registration
- ZC207002
- Hours
- Monday to Friday, 9:00 to 17:30
- Contact
- 07591 018609 · info@websodigital.com
- Parent studio
- websodigital.com
- Drive to Manchester
- about an hour, by appointment
Why one person
An account manager is a person who cannot change the bid
The usual agency shape puts an account manager between you and the account. They take your call, write it down, and pass it to someone in the delivery team who may or may not act on it this week. The person who read your search terms is not the person you speak to, and the person you speak to has not read them.
Here the two are the same. It limits how many accounts can be taken on, which is why there is one business per sector and borough on the monthly plans and why the fee is set by spend rather than by promises. It also means that when the report says a search term was excluded on Tuesday, the person who wrote that sentence is the person who did it.
What we refuse
The short list, stated here so it can be held against us
- A percentage of spend, a mark-up on the spend, or the spend routed through us.
- An account held in our name so that leaving means starting again.
- Auto-apply recommendations left on; Google's suggestions applied without a reason in the data.
- Clicks and impressions reported as if they were results.
- Two clients competing for the same Manchester customers in the same auction.
- A city address, a rating, a client logo or a Partner badge we do not have.
- Ad copy that the CAP Code or Google's misrepresentation policy would object to.
What he does, in a month
The routine the fee pays for
Every Monday the search terms that spent money in the last seven days are read line by line and the wrong ones excluded. Every week the conversion actions are checked against what actually arrived, the bids and budgets are reviewed against impression share, and the settings Google likes to turn back on are turned off again. Every month the landing page is measured on a phone, Google's recommendations are read and mostly declined in writing, and a two-page report is written that leads with money in and outcomes out.
The full shape of the first three months is on the first 90 days page, the fee is on the pricing page, and the results page says plainly what we can and cannot show yet.
Questions about who we are
Where exactly are you?
110 Rhosddu Road, Wrexham, LL11 2NG, in North Wales, about an hour from Manchester city centre by the A483, the M56 and the M60. It is the address on the ICO register, the one in our schema, and the only one we have.
Why not open a Manchester office?
Because it would change the fee and not the account. Rent in the city centre is paid for by clients, which is part of why the agencies that have one start their retainers well above our £599 top tier. The account is the same from any desk, and the drive is ours to make when a visit helps.
Is it really one person?
Yes. Daniel Stoychev builds the campaigns, reads the search terms, writes the ads and the report, and answers the phone. Webso Digital builds websites and does SEO as well, so the landing pages are his too. If the day comes that the accounts need a second person, this page will say so.
Are you a Google Partner?
No, and we do not display a badge we have not earned. Partner status is a spend-and-certification threshold, not a measure of care, and it says nothing about whether the person reading your search terms each week is any good. Ask any agency to show you the change history on an account instead; that is the qualification that matters.
Can I meet you before I sign anything?
Yes. A call or a shared screen is the usual first meeting and is enough for most people to decide. A visit by appointment is offered at the start of any monthly plan and whenever seeing the premises would make the ads better.
Who else is behind the site?
Nobody. Manchester PPC Agency is a trading front door of Webso Digital, the trading name of Daniel Stoychev, sole trader, ICO registered ZC207002. The address, phone number and person are the same as on websodigital.com, and we say so on every page.
Say what the ads are for. The fee and the first three changes come back in writing.
Calls, sales, bookings or leads, roughly what you spend, and the part of Greater Manchester you sell to. Daniel Stoychev reads it himself and answers within one working day with the tier, the fee and what he would change first. Already spending? The free check reads your account in 72 hours.