Free, 72 hours, read-only
A free check of your Google Ads account, in writing, within 72 hours
If your Manchester business is already spending on Google Ads, we will read the account through read-only access and send a short written note within 72 hours: the searches you paid for that could never have bought, the negative keyword gaps, whether calls and forms are actually being counted, how fast the landing page loads on a phone, which ad assets are missing, and whether the budget and the cost per click make sense together. It costs nothing, changes nothing in the account, and needs only your ten-digit customer ID.
Not spending yet? The check reads an account that exists. For a new account, the quote form is the right door, and the reply includes the first three things we would build.
Request the free check
We send a read-only access request to the customer ID. The note follows within 72 hours of the access being granted.
What the check covers
Six tests, each with a yes or a no and a number
| Test | What we look at | What the note tells you |
|---|---|---|
| Search term waste | Ninety days of search terms sorted by cost | The pounds spent on searches that could never have bought from you, with the ten worst listed |
| Negative keyword gaps | Your negative lists against those search terms | Which words and which Greater Manchester place names are missing, ready to paste in |
| Conversion tracking | The conversion actions, their sources and their counts | Whether calls and forms are counted at all, counted once, or counting a page refresh as a lead |
| Landing page on a phone | The page the top campaign sends people to, measured live | Speed, the form, the phone number, the match between the search and the page |
| Ad assets | Sitelinks, callouts, call assets, structured snippets per campaign | Which are missing; each one is free space in the auction and lifts click-through rate |
| Budget against CPC | Daily budget, average CPC, impression share lost to budget and to rank | Whether the budget buys enough clicks to learn from, or is capped by noon, or is lost to rank rather than money |
What it does not cover
The lines we draw, so the note is honest
- Shopping feeds and Merchant Center. A feed problem needs the Merchant Center account open beside the ads, and that is audit work.
- Bid strategy design. The check says whether the strategy has the data it needs; it does not redesign it.
- A rewrite of the ads. We say which assets are missing and whether the ads name the search. New copy is part of setup.
- A guarantee. The note says what we would change and what we expect it to do, in words a reasonable person can hold us to, and nothing more.
Who it is for
Worth asking for, and not
Worth it: a Manchester business spending a few hundred pounds a month or more, run by yourself or by an agency, where nobody has opened the search terms report in a while and the cost per lead has drifted. The note either finds money or confirms the account is in good order, and both are useful.
Not worth it: an account that spent less than fifty pounds, because there is not enough data to read; or an account you are about to close. In either case say so on the form and we will reply with what to do instead, which may be nothing.
Free check or paid audit
The difference, plainly
The free check is a reading; the audit is a document. Most businesses want the reading first, and the audit only if the reading found enough to justify it.
| Free check | PPC audit, £150 | |
|---|---|---|
| Turnaround | 72 hours | 5 working days |
| Scope | Six tests, the top campaign's landing page | Every campaign, every conversion action, every setting, every page |
| Deliverable | A one-page written note | A written report plus a change list in the order we would make it |
| Location review | Presence-or-interest and the radius, noted | Borough by borough: where the money went and where the customers are |
| Ads and assets | What is missing | Ad strength, pins, and what each ad should say instead |
| Credited against setup | Nothing to credit | Yes, the full £150 off the £199 setup |
Questions about the free check
Is the free Google Ads check really free?
Yes. No card, no contract, no obligation to talk to us afterwards. It exists because ten out of ten agencies we studied lead with a free something and most of them then ask for a meeting; ours is a written note you can act on yourself or hand to your current agency.
What do I need to give you?
The ten-digit Google Ads customer ID from the top right of your account, and a yes to the read-only access request we send to it. Read-only means we can see everything and change nothing, and you can remove the access afterwards in one click.
How long does the check take?
Within 72 hours of the access being granted, in office hours. A Friday afternoon request is usually answered by Tuesday. The note is short, on purpose, and says what we found and what we would do first.
Is the free check the same as the £150 audit?
No. The check is six named tests and a one-page note. The £150 audit is a full written review: every campaign, every conversion action, the location settings, the bid strategy, the ads and assets, the landing page on a phone, and a change list in order, and it is credited against the £199 setup if you go on to a monthly plan.
Will you try to sell me something at the end?
The note ends with one paragraph on what we would charge to do the work, because you would ask. There is no call unless you book one, no follow-up sequence and no mailing list; the privacy policy says so and we keep to it.
Can a business outside Manchester ask for it?
This site is for Manchester and Greater Manchester and the check is written with the city's radius and boroughs in mind. A business elsewhere in the UK gets the same check through our national site, and we will point you there rather than pretend the local reading matters when it does not.
Not spending yet, or want the work done rather than described?
The quote form asks what the ads are for, roughly what you spend and where in Greater Manchester you sell. The reply has the tier, the fee and the first three things we would build, in writing, within one working day.