Where we are, and where we work
Greater Manchester, borough by borough, from a desk about an hour away
We do not have an office in Manchester. Manchester PPC Agency is run by Webso Digital from 110 Rhosddu Road in Wrexham, which is about an hour from the city centre by road, and we come to you by appointment rather than asking you to come to us. That is stated here first because most of the agencies with a Manchester page do not have one either and hide it. What it means in practice is that the account is run by the person who built it, changes happen the same day, and the fee carries no city-centre rent. What it means for targeting is nothing at all: the account is set to the boroughs, districts and postcodes you actually serve, and the table below is how we think about each of them.
The ten boroughs, and Altrincham
Drive time from our desk, what is there, and how the account treats it
Drive times are from Wrexham on a weekday outside the rush hours, by the A483, the M56 and the M60; the M60 in the evening adds to all of them and we plan visits around it. They are here because they are true, not because they are short.
| Borough | Drive from Wrexham | What is there | How the account targets it |
|---|---|---|---|
| Manchester | About an hour | The city centre, Northern Quarter, Ancoats, Deansgate, Castlefield; south to Didsbury, Chorlton, Withington; north to Cheetham Hill and Harpurhey; the airport at Wythenshawe | Rarely as one unit. Centre, south and north are targeted separately because the customers and the prices differ |
| Salford | About an hour | Salford Quays and MediaCityUK, Eccles, Swinton, Worsley, Irlam | Paired with the city centre for hospitality and offices; with Trafford for trades |
| Trafford | 50 minutes to an hour | Altrincham, Sale, Stretford, Urmston, Trafford Park, the Trafford Centre, Old Trafford | The natural partner of south Manchester. Altrincham and Hale are targeted on their own for higher-value services |
| Stockport | About an hour | Stockport centre, Cheadle, Bramhall, Marple, Hazel Grove, Reddish | Its own market. A Stockport trade usually adds south Manchester and Tameside, not the north |
| Tameside | About an hour and a quarter | Ashton-under-Lyne, Hyde, Denton, Stalybridge, Droylsden | Served from Stockport, Oldham or east Manchester; rarely a first target on its own |
| Oldham | About an hour and a quarter | Oldham centre, Chadderton, Royton, Shaw, Failsworth, Saddleworth | Paired with Rochdale and north Manchester. The hills change the drive times, so the radius is drawn by town, not by circle |
| Rochdale | About an hour and twenty minutes | Rochdale centre, Heywood, Middleton, Littleborough, Milnrow | Heywood and Middleton lean towards Bury and north Manchester in practice; targeted by town |
| Bury | About an hour and a quarter | Bury centre, Prestwich, Whitefield, Radcliffe, Ramsbottom | Prestwich and Whitefield are north Manchester to most customers; Ramsbottom looks north to Lancashire |
| Bolton | About an hour and ten minutes | Bolton centre, Horwich, Westhoughton, Farnworth, Bromley Cross | Its own market with its own trades. Paired with Bury or Wigan, rarely with the city |
| Wigan | About an hour | Wigan centre, Leigh, Atherton, Tyldesley, Standish, Ashton-in-Makerfield | Furthest west and closest to us by the M6. The borough most city-centre businesses should exclude by name |
| Altrincham and Hale | 50 minutes | Altrincham, Hale, Bowdon, Timperley, the Cheshire edge | Treated as a market of its own for solicitors, clinics, salons and home services, because the searches and the prices are its own |
The radius logic
Boroughs first, postcodes second, a circle last
Google offers three ways to say where an ad should show: a named area, a postcode, or a radius around a point. The named boroughs come first because they match how customers search (“electrician Bolton”) and how you drive. Postcode districts come second for the edges, where a borough boundary runs through an estate. A radius comes last, and only for a business whose customers really do travel a distance to it, such as a specialist clinic or a venue.
Whichever is used, the setting is presence: people who are in the area, not people anywhere who searched for it. And the boroughs and towns outside the map go on a negative keyword list by name, so a search for a place you do not serve cannot spend a penny even when Google decides it is a close match.
What the report shows
Where the leads came from, so the map is corrected by evidence
Every month the report includes a line per borough: spend, calls or forms or bookings, and the cost of each. A borough that spends and produces nothing is tightened or dropped; one that produces cheaply is given more. After three months the map looks like your customer base, not like a guess made at setup.
For the trades, the local services page carries the postcode districts for each borough and the shape of the place-name negative list.
Visits
When we come to you, and when a call does the job
A visit at the start is usually worth it. Seeing the premises, the vans, the reception desk and the work in progress is how the ads get written properly: the things you would say to a customer at the counter are the things the ad should say. It also settles the map, because you can point at the places you go and the ones you will not.
After that, most of the month is a phone call about the report, a WhatsApp message when a search term needs a decision, and a shared screen when something in the account is worth looking at together. If a second visit helps, it happens; if it does not, you are not paying for one. The hour on the M56 is ours, not yours.
The person on the other end is Daniel Stoychev, and the about page says what he does, what he refuses, and why one person and not a team.
Keep reading
Next door to this page
Ads for local services
The borough table with postcode districts, and the place-name negative list.
Google Ads management
The monthly service that runs the map and reads the search terms.
Pricing
The fee without the city-centre rent in it.
Get a quote
Name your borough and your sector; the reply says whether they are free.
Questions about where we are and where we work
Do you have an office in Manchester?
No. The account is run from Webso Digital's office at 110 Rhosddu Road, Wrexham, about an hour from the city centre by road, and visits are by appointment. The address in our schema is Wrexham and stays Wrexham; we do not print a city address we do not have, and if we ever add a Manchester phone number the page will say it rings in Wrexham.
Will you come and see us?
Yes, by appointment, when a visit is worth the drive: usually at the start, to see the premises and understand what the ads should say, and occasionally after that. Everything else runs by phone, WhatsApp and a shared screen, which is how most of the month's work happens anyway.
Do you take businesses from all ten boroughs?
Yes, and from the Cheshire edge around Altrincham. What we do not take is two businesses in the same sector competing for the same borough on the monthly plans; the reply to your quote says whether yours is free.
Can you target only my borough, or only part of Manchester?
Yes. The account targets by borough, by postcode district and by radius as the business needs, with presence rather than interest, and excludes the boroughs you do not serve by name. A dentist in Didsbury and a plumber covering Bolton and Bury get very different maps, and the report shows where each lead came from.
Why not just use a circle around Manchester?
Because a twenty-mile circle around the Town Hall reaches Warrington, Macclesfield, Glossop and the edge of Huddersfield, and for most businesses those are clicks that can never become customers. The map is drawn from the places you go, and the report checks it against where the leads came from.
Does being an hour away change the fee?
It lowers it. There is no city-centre rent in the fee, which is part of why it is £249 to £599 a month rather than the four-figure retainers common in the city. It changes nothing about the account, which is the same from any desk.
Say what the ads are for. The fee and the first three changes come back in writing.
Calls, sales, bookings or leads, roughly what you spend, and the part of Greater Manchester you sell to. Daniel Stoychev reads it himself and answers within one working day with the tier, the fee and what he would change first. Already spending? The free check reads your account in 72 hours.