Guides
Google Ads guides for Manchester businesses
Written by the person who would run your account, for the boroughs you actually serve.
8 guides for a business in Manchester or one of the ten boroughs, before it buys a click and after: what a click costs here and where that number really comes from, how to choose an agency and what the badges mean, why a city account leaks money in ways a market town's does not, how to draw a map across ten boroughs, and how calls and bookings are counted properly. Every figure carries its source and date or it is not here, and no fees appear in the guides; those live on the pricing page with the date they were last reviewed.
What a click costs in Manchester
No Manchester CPC benchmark exists. How to read your own number in Keyword Planner set to Greater Manchester, plus sourced industry ranges to check.
6 min read
Choosing a PPC agency in Manchester
Choosing a Manchester PPC agency: what the Premier Partner badge does and does not prove, four things to check inside an account, and what to ask.
5 min read
Why Google Ads wastes money in a big city
Eight settings that leak money from a Greater Manchester Google Ads account: interest targeting, the radius, close variants, partners, auto-apply, hours.
5 min read
Negative keywords across ten boroughs
Negative keywords for an account covering ten boroughs: the place-name list, the student and job-seeker problem, shared lists, match types, weekly read.
5 min read
Radius, postcode or borough
Radius, postcode or borough targeting for Google Ads across Greater Manchester: the ten boroughs and their postcodes, presence settings, bid adjustments.
6 min read
Measuring calls and bookings from Google Ads
How to count calls and bookings from Google Ads properly: forwarding numbers, call assets, the sixty-second rule, booking-engine thank-you pages, iframes.
5 min read
PPC or SEO first for a Manchester business
Which to do first in Manchester, where organic results are held by big agencies and directories: a decision table by situation, and how ads feed SEO.
5 min read
The first 30 days of a new Google Ads account, as a log
A day-by-day log of a new Google Ads account's first month: what is built before anything spends, the daily reads in week one, the first terms read.
6 min read
The short, direct answers to what people type into Google about ads in Manchester are in the questions section.
Say what the ads are for. The fee and the first three changes come back in writing.
Calls, sales, bookings or leads, roughly what you spend, and the part of Greater Manchester you sell to. Daniel Stoychev reads it himself and answers within one working day with the tier, the fee and what he would change first. Already spending? The free check reads your account in 72 hours.