Pricing, reviewed and updated 5 September 2026
What PPC management costs in Manchester
A flat fee by spend band, no percentage, no long contract
£249 a month for ad spend up to £1,000, £399 up to £3,000, £599 up to £8,000, excluding VAT. A £199 setup once when an account is built or rebuilt, a £150 written audit for accounts already spending, and a free 72-hour check before either. 3 months, then monthly. The ad spend is yours, paid to Google on your card; the fee never takes a percentage of it. These are the prices for everyone, on the page, dated, so that nobody in Greater Manchester has to book a call to find out.
Starter
£249 /month
Ad spend up to £1,000 a month. One goal, one Search campaign or two, one landing page.
- Every search that spent money read weekly; the wrong ones excluded the same day
- Keywords, match types and the responsive ads kept in order
- Calls and forms counted as conversions, and proved to count once
- A two-page report each month, written by the person who did the work
Growth
£399 /month
Ad spend up to £3,000 a month. Search plus Shopping, Performance Max or a second goal.
- All of Starter
- A product feed or Performance Max asset groups run beside Search
- Landing page edits made by us when the numbers ask for them
- Microsoft Ads imported and kept when the second channel earns its place
Scale
£599 /month
Ad spend up to £8,000 a month. Several goals, boroughs or product lines at once.
- All of Growth
- Budgets and bid targets rebalanced weekly across every campaign
- Closed deals imported from your CRM so bidding learns from real customers
- A monthly call on the report, and one written experiment a month
Excluding VAT. Spend above £8,000 a month is quoted. The tier is set by the ad spend, whatever the goal: a call campaign, a Shopping campaign and a bookings campaign at the same spend pay the same fee.
The terms, in the open
What you are agreeing to, without a call to find out
Most Manchester agencies keep these for the proposal. They belong on the page.
- Minimum term
- 3 months, then monthly.
- Notice
- One month, in writing, from either side.
- The account
- Yours, on your Google login. We are a linked manager you remove in one click.
- Ad spend
- Paid by you to Google on your own card. Never routed through us, never marked up.
- When the fee changes
- Only when your monthly spend crosses into another band, and you are told in the report first.
- What is never charged
- A percentage of spend, a success fee, a fee for leaving, a fee for the report.
- Exclusivity
- One business per sector and borough on the monthly plans, confirmed in the reply to your quote.
- Your data
- Handled under UK GDPR; Webso Digital is ICO registered, ZC207002.
Before the monthly plan
Free, £150, £199: the three steps in, and you can stop at any of them
Step one, free
Free Google Ads check
A free read of an account that is already spending. Six checks, a short written note, no obligation, delivered within 72 hours of getting read-only access.
Step two, £150, credited
PPC audit, 5 working days
A written review of a Manchester account that is already spending, for an owner who wants to know where the money goes before changing anything. The £150 comes off the setup fee if you go on to a plan.
Step three, £199 once
Account setup
One-off, paid once when a monthly plan starts: the account built or rebuilt, tracking proved, the first campaigns live.
- The structure agreed in writing before a penny spends: campaigns by goal, ad groups by intent
- Conversion tracking for calls, forms, bookings or purchases, tested end to end with Consent Mode
- Negative lists seeded for the sector and for Greater Manchester's place names you do not serve
Tier by tier
What changes as the spend rises
| Starter | Growth | Scale | |
|---|---|---|---|
| Ad spend a month | Up to £1,000 | Up to £3,000 | Up to £8,000 |
| Goals run at once | One | Two, or one plus Shopping | Several, across boroughs or product lines |
| Shopping and Performance Max | No | Yes | Yes |
| Landing page edits | Requested | Made by us | Made by us, with a monthly experiment |
| Microsoft Ads | No | When the numbers justify it | Included |
| Offline conversions from your CRM | No | No | Yes |
| The written report | Monthly | Monthly | Monthly, plus a call |
| The weekly search terms read | Yes | Yes | Yes |
Does it pay?
Your spend, your click price, your conversion rate, our fee
Type in what you spend, what a click costs in your sector (Keyword Planner tells you), the share of clicks that become an enquiry, what a customer is worth and how many enquiries you win. The fee is picked from the band, so the cost per enquiry shown is spend plus fee.
The home page has the other calculator: our flat fee against a percentage of spend, in pounds, at your figure. And the cost page explains where a Manchester click price comes from.
- Clicks a month at that CPC
- 667
- Enquiries a month
- 33.3
- Cost per enquiry, spend plus the Starter fee
- £37
- Customers those enquiries become
- 13.3
- Revenue against £1,249 all-in
- £5,333
- Return multiple, and enquiries to break even
- 4.3x / 8
Your figures, your maths; the fee is the Starter tier for a spend of £1,000. Nothing here predicts the auction: your real CPC and conversion rate come from the account. It shows what the ads plus the fee have to produce to be worth it.
Questions about the price
How much does PPC management cost in Manchester with you?
£249 a month for ad spend up to £1,000, £399 up to £3,000, £599 up to £8,000, all excluding VAT. Setup is £199 once, the written audit is £150 and is credited against setup, and the 72-hour check is free. Ad spend is separate, paid to Google on your card.
Is it really no percentage of spend?
Yes. The fee is a flat figure for the band, and it moves only when your spend crosses into the next band, which we tell you about in the report before it happens. If your spend falls because waste was cut, the fee does not rise to make up for it, and if it rises because the ads are working, the fee does not take a slice.
What is the minimum term and the notice period?
3 months, then monthly with one month's notice. The three months exist because a judgement on Google Ads needs a month of clean data and a month of Smart Bidding after it. The account is in your name throughout, so leaving is removing our access.
Who owns the account and pays Google?
You own it and you pay Google directly on your own card. We are a manager account you link and unlink. Nothing is held in our account, nothing passes through us, and no mark-up is added to the spend.
Why is there a setup fee?
Because building an account properly takes most of a working week: the structure agreed in writing, tracking installed and tested with a real call and a real form, negative lists seeded for the sector and the boroughs, ads written per ad group, settings corrected from Google's defaults. £199 once. The £150 audit comes off it.
What happens if I spend more than £8,000 a month?
We quote. The bands stop at £8,000 because above that the hours depend on how many goals, boroughs and product lines the spend covers, and a flat figure would be a guess in one direction or the other.
Do you charge VAT?
Prices are shown excluding VAT and the invoice states the position at the time. Ad spend paid to Google carries VAT under Google's own arrangements, not ours.
Is the price the same for a solicitor and a florist?
Yes, at the same spend. The fee follows the money the account handles, not the sector, not the number of keywords and not how competitive the searches are. A dear sector takes more care, not more fee.
Tell us the spend and the goal. The tier and the fee come back in writing.
Roughly what you spend or plan to spend, what the ads should produce, and where in Greater Manchester you sell. The reply names the tier, the fee, and whether your sector and borough are still free.